week 4

SMART TV & ADS

  • I and many others mostly watch content on our phones.

  • Mobile ads = interruptive - usually get skipped without hesitation.

  • TV ads feel more traditional, like It’s part of the experience.

MORAL OUTRAGE

  • OUTRAGE GREW TO ENFORCE GROUP NORMS.

  • IT GETS SUPERCHARGED BY SOCIAL MEDIA.

  • Platforms magnify our instincts at super speed.

HOW DOES IT REWARD

  • strong reactions get the most rewards.

  • People learn to post for likes & shares, not for sincerity

REAL DISCOURSE?

  • Outrage gets questioned.

  • Trust & real discourse can disappear.

  • Some views get buried

Photography by Basil Morales

DTA - (P.73-90)

Chaos Machine - Ch 4