week 4
SMART TV & ADS
I and many others mostly watch content on our phones.
Mobile ads = interruptive - usually get skipped without hesitation.
TV ads feel more traditional, like It’s part of the experience.
MORAL OUTRAGE
OUTRAGE GREW TO ENFORCE GROUP NORMS.
IT GETS SUPERCHARGED BY SOCIAL MEDIA.
Platforms magnify our instincts at super speed.
HOW DOES IT REWARD
strong reactions get the most rewards.
People learn to post for likes & shares, not for sincerity
REAL DISCOURSE?
Outrage gets questioned.
Trust & real discourse can disappear.
Some views get buried
Photography by Basil Morales