week 5 

POST CREATIVE STRATEGIST

  • A POST CREATIVE STRATEGIST DIGS DEEPER INTO HOW AUDIENCES REACT AFTER CONTENT GOES LIVE. THEY FIGURE OUT WHAT WORKS AND WHAT DOESN’T, AND WHY.

  • IT’S NOT JUST ABOUT POSTING MORE; IT’S ABOUT USING ANALYTICS TO TELL STORIES THAT RESONATE WITH PEOPLE.

HOW IT HELPS BRAND GROW

  • The role focuses on helping brands grow by learning from every post.

  • Strategists listen, analyze, and adapt instead of guessing what might go viral.

WOULD I WANT THE JOB? YES BUT ONLY IF CREATIVITY STAYS HUMAN, NOT JUST ALGORITHMIC

THE CLOUD

  • The role focuses on helping brands grow by learning from every post.

  • Strategists listen, analyze, and adapt instead of guessing what might go viral.

  • Would I want the job? Yes but only if creativity stays human, not just algorithmic

The cloud and ad-driven algorithms reveal a shift in business models from serving people to manipulating behavior.

THE ILLUSIONARY TRUTH EFFECT

  • YouTube’s recommendation system often shows similar content to what you already like.

  • This repetition can create the impression that the recommended content is the only important thing.

  • Tech companies have a responsibility to ensure exposure to a diverse range of ideas.

DTA — (P 90-99)

Chaos Machine — Ch. 5

Photography by Basil Morales