week 6

STRATEGY GAP

  • Most brands post without a strategy.

  • Meaning wasted effort and weak connection with audiences.

  • Strategy = Results

  • brands like Nike and Glossier build trust through consistent narratives.

OWN SOCIAL MEDIA USE

  • I see it as purely artistic.

  • For me It’s about “does it fit the aesthetic.”

  • or “Is the picture aesthetic enough.”

  • I don’t think about who I’m trying to reach.

  • If I want to be more intentional, I can start by deciding on key themes I want to communicate.

MORAL EMOTIONAL

  • “Moral-emotional words convey feelings like disgust, shame, or gratitude.” (Fisher, Ch. 6)

  • Moral emotional language gets boosted.

  • It activates emotional responses.

  • Outrage travels faster than facts.

  • Politicians and activists may feel pressure to make their messages more extreme or emotional to be seen.

  • This shapes how politicians and activists communicate online.

THE MAD MODEL

  • Social media rewards behaviors that get likes, shares, and comments.

  • These rewards encourage people to repeat the same behaviors.

M → Motivation: Platforms tap into our natural instincts and habits.
A → Attention: They grab and shape our focus, changing how we see the world.
D → Design: The platforms are built to train and reward certain behaviors.

  • Temporary actions can turn into habits.

  • With enough repetition and reward, these habits can shape a person’s identity and become lasting personality traits.

DTA — (P 101-127)

Chaos Machine — Ch. 6

Photography by Basil Morales